How Exchanging Links With Other Sites Improves Your Own

How Exchanging Links With Other Sites Improves Your Own

Business websites are a necessity in today’s society and the internet is only as good as its links. Without links, the internet simply would not be able to exist. To ensure a quality World Wide Web continues, you must provide links that your customers might be interested in. Linking to other sites helps tell the customers which products you use and trust. It also forms a bond of trust between you and other sites. Moreover, it can improve your own site by associating with other products that customers both know and trust and by giving you an increased level of visibility. There are two kinds of links you should include in your site. You should include a general links section for the benefit of your customers, and you should include a reciprocal links section to help you and other businesses as well as your customers.

There are several ways to decide which general links to include in your site. You might start by visiting competitor’s web sites. Check out their links section to understand what sites they provide links for. This might help you figure out what your customers are looking for. It might also provide you with a good base for a reciprocal linking system, which will be discussed in the next lesson.

Another way to decide what general links to include in your site is to consult with your customers. Internet-savvy customers will be able to tell you what they look for in a professional site and what they like and do not like about your links. This can help you control the quality of your links section. You could do this through a survey or by simply informally interviewing your clientele.

Be sure to provide general links that have a high page rank with internet search engines. This will increase your web traffic. You can do this by typing a key phrase in a search engine and look at the highest ranked pages that match your results.

General links are great, but reciprocal links are an essential part to the promotion of your website. You have a strong site that offers your quality product and you want people to know about your site. To make sure that you get the traffic you need, you must have other sites directed toward yours with links.

This process is fairly simply, but there are many ways to engage in reciprocal linking.

First, research the sites you might want to link to. You might start this process by making two lists. First, list the sites you think your customers might be interested in. For now, just write, you can consider narrowing your list down at a later time. Next, create a list of sites that would benefit your site. You can then compare the two lists and see what they have in common. Compile a list of common subjects, and list out three key words to fit with each subject.

After the research phase, it is time to go online. Find a Meta search engine and input all three words for each subject. Any site that comes back with all three keywords should be high on your priority list.

Once you’ve done that, it is time to start sifting through your results. Bookmark any sites that look promising.

When you’ve made your final choices, it is time to draft a letter to the webmaster of each site you’re considering. Get to the point quickly and sell your site to them. Do not follow up if your original letter was not responded to.

The final step in this process is to negotiate the link and location in terms of both sites. As soon as possible, get their link on your site and send them a note letting them now you have a live link to their site. Check their site frequently to ensure they are upholding their promise to you as well.

The entire process of choosing links and reciprocal links increases your visibility to customers. Not only will they be able to find you through the use of a search engine, they will now be able to find you through the use of other websites. This can mean nothing but good things for you and your website.

Aquarium Fish Health: White Spot Disease Symptoms And Cures

Aquarium Fish Health: White Spot Disease Symptoms And Cures

Fish death is one of the main problems that beginner aquarist and even some expert aquarist face. It’s frustrating to the extent that most quit keeping aquarium fish.

But fish death can be avoided. Most fish deaths are caused as a result of both an internal and external types parasites that compete with the fish in tank.

As a result if you watch your aquarium fish often you should be able to discover when they have been infected by this parasite and be able to treat them to avoid fish death.

Look out for the following White Spot disease behavioral symptoms in your fish.

– Constant lying on the bottom or hanging at the surface.

– Rubbing of the body against rocks

– Gasping at the water surface

– No response to feeding

– General dullness and lethargy

– Hovering in a corner

– Fish swimming with clamps up

The most common of the visible signs is the development of the pin head-size while spots on the body or fins. This ailment is referred to as White Spot disease and is caused by the parasite – Ichthyophthirius Multifillis.

This parasite has a free-swimming stage, which attaches itself to the fish. The most common chemical used in treating infected fishes is Methylene Blue. You could buy a one per cent stock solution from a reputable chemist or aquarium shop and apply at 0.8 to 1.0ml per gallon of water. This amount should be added all at once. Repeat after one or two days.

The fishes must remain in this bath until every while spot has disappeared. A water change after treatment is necessary or else prolonged contact with the chemical may affect the fertility of the fish.

Another tip if you are using a side filter with activated charcoal should remove it to prevent the coal from absorbing the Methylene Blue.

Another tip… during treatment you should use artificial aeration with coarse bubbles near the surface, since a dirty bottom would inactivate the medicament by absorption. A better measure is to remove all dirt from the bottom before treatment.

Methylene Blue is harmless to young fish and unlike the general belief, it does not affect plants if used in weaker concentration.

Cold or Flu? Which is it?

Cold or Flu? Which is it?

This time of year, the phone rings constantly with people who have “the flu”. Except…they don’t. Do you know the difference between having a cold and having the flu?

The common cold (and boy is it common) develops gradually over several days and can start with a scratchy throat, sneezing and sniffles leading to congestions. Any fever present is mild (in adults). Coughing is generally hacking and can be moist due to congestion.

On the other hand, influenza often starts rather suddenly with fever (usually greater than 101 degrees F and last 3-4 days), headache and all over body aches (myalgia). Generally one feels exhausted or fatigued. Coughing is usually dry and hacking and can last after all other flu symptoms have passed.

Influenza or “the flu” is more of a systemic illness, meaning it affects your entire body, where as a cold generally just affects the upper body. You can sometimes get a stuffy nose, sneezing and sore throat with the flu, but it’s much more common with colds. The flu is more serious because it can lead to other problems, like pneumonia in susceptible adults.

Another common illness that is often referred to as “the flu” is your common variety gastroenteritis – meaning that you stomach and intestines are acting up.
This is NOT influenza.

In general, viral illnesses will run their course and one does not need to be seen in their clinics. It’s a different story if you have a depressed immune system, a chronic lung condition (such as emphysema or COPD) or if you have been ill for over 10 days. Of course, any time you are having difficult breathing, you need to see your health care provider as soon as you can.

The best bet is to keep yourself healthy and avoid colds and the flu in the first place.

Seven Steps For Keeping Teeth Healthy For A Lifetime

Seven Steps For Keeping Teeth Healthy For A Lifetime

A smile can last a lifetime-if you take care of it. For that reason, it’s important for parents to instill good oral health habits in children as early as possible.

According to U.S. Surgeon General Richard H. Carmona’s “National Call to Action to Promote Oral Health” report, children lose more than 51 million school hours and adults lose more than 164 million work hours each year due to dental disease or dental visits. The nation’s total bill for dental services was estimated to be more than $70.1 billion in 2002.

“Oral health disease is making disturbing inroads into communities across the country,” Dr. Marsha Butler, Colgate-Palmolive’s Vice President, Global Oral Health and Professional Relations, explains. “For children between the ages of 5 and 17 here in the U.S., tooth decay is more common than asthma, more common than hay fever, and it poses a significant threat to our children’s overall health and well-being.”

Recently, during the celebration of National Children’s Dental Health Month, Colgate and Dr. Carmona unveiled “The U.S. Surgeon General’s Seven Steps to a Bright Smile,” tips that were developed, with a grant from Colgate-Palmolive, to help keep teeth and gums strong and healthy:

1. Brush teeth and gums with fluoride toothpaste at least twice a day, especially after eating breakfast and before bedtime.

2. Visit the dentist regularly.

3. Floss your teeth daily.

4. Use fluoride rinse for strong, healthy teeth and gums.

5. Limit the number of times you eat snacks each day-and remember to practice healthy eating and get plenty of calcium.

6. Wear a mouthguard when playing sports.

7. Ask your dental professional about dental sealants.

Through its Bright Smiles, Bright Futures program, Colgate has reached more than 50 million children with free dental screenings, treatment referrals and oral health education. The company is more than halfway to meeting a public commitment it made to reach 100 million children with these services by the year 2010. Bright Smiles, Bright Futures empowers children to take control of their oral health and helps to generate greater awareness about the importance of maintaining good dental hygiene.

Types Of Autism

Types Of Autism

Classic Autism is the most common of the 5 Pervasive Developmental Disorders and can be classified into many forms and degrees of severity. The types of Autism Spectrum Disorder are Asperger syndrome, Childhood Disintegrative Disorder, Rett Syndrome and Pervasive Developmental Disorder Not Otherwise Specified (PPD-NOS).

Before we go on to discuss these, let’s take a look at the general characteristics of autism. More recently referred to as “mindblindness”, the scientific definition of Autism is “a severe developmental disorder that begins at birth or within the first two-and-a-half years of life”. Basically, those who are diagnosed with autism have a brain disorder that makes it hard for them to interact in what we consider a normal socially acceptable way. They find it difficult to communicate and relate to others because the different parts of their brains aren’t able to work together. The severity of autism ranges greatly from one individual to another.

Asperger Syndrome (or simply AS) is characterized by a varying degree of impairment in language and communication skills and repetitive or restrictive patterns of thought and behavior. The most noticable trait of a child who suffers from Asperger Syndrome is that he/she is obsessively interested in one subject or topic and nothing else. This of course contributes to their poor social skills since they have trouble making normal conversation and interacting. Children with Asperger syndrome are usually also delayed in learning motor skills like pedaling a bike, catching a ball, or climbing outdoor play equipment. Often, they are somewhat awkward and not so coordinated.

Another of the less frequent types of autsim is Childhood Disintegrative Disorder. Children with CCD develop normally until age 3 or 4, but then show a severe loss of social, communication and other skills. THe onset of Childhood Disintegrative Disorder occurs a little bit later than classic autism which is diagnosed around 2 years of age and the loss of skills with Childhood Disintegrative Disorder is also more dramatic. With CCD, there is also a greater chance of mental retardation. Fortunately, Childhood Disintegrative Disorder much less common than autism.

Rett syndrome is a unique developmental disorder that is first recognized in infancy and seen almost always in girls. The onset of Rett syndrome symptoms appear earlier than in classic autism, Asperger Syndrome and Childhood Disintegrative Disorder, usually beginning just after what appears to be normal development until six to eighteen months of life. At this point, the baby’s skills seem to slow down or stop and then later, she actually loses certain skills that she previously had. Girls with Rett Syndrome then acquire stereotyped hand movements such as handwashing and disturbances in their walk. and her head growth rate slows down. Over time, motor problems may increase, but in general, irritability lessens and eye contact and communication improve.

These are some very general characteristics to help distinguish between the various and related types of Autism – more and more treatments are being researched and tested every day.

The Importance Of Counting Threads When Buying Linens

The Importance Of Counting Threads When Buying Linens

As a rule of thumb, the higher the thread count, the higher the quality of your linens.
But first, a definition: Thread count is simply the “number of horizontal and vertical threads in one square inch of fabric.” The greater number of threads per square inch of fabric makes for a smoother and softer finished product.
Thread counts start from around as low as 80 and shoot up to about 700 or, in some cases, 1000. You’ll normally find the thread count listed on the packaging. Otherwise the sales assistant will be able to let you know. Any sheet that has a thread count higher than 100 is normally called ‘percale’, which simply means “a fine closely woven cotton fabric”.
A general rule is that the higher the thread count the softer the sheets will feel to the touch. Another general rule is that the higher the thread count the more expensive the item.
A lot of experts say that the only way to choose linens is to go by thread count, and while that is certainly useful for the inexperienced linens buyer, one thing a shopper must always trust is her own common sense.
Yes, you should always listen to your needs and your wallet, first. If you are choosing linens for a wedding gift or if you want something very extra special for yourself then a higher thread count may be suitable. But if you just want a budget pair of sheets for your young kids (who may still be bed-wetting) or teenage boys (who seem to wear and tear through anything they come into contact with) then buy a lower thread count. You won’t worry when you have to wash it over and over. Lower thread counts make for thicker sheets.
Don’t forget that some sheet fabrics such as linen flannel and jersey have low thread counts because that’s the way they are; they simply have thicker fibers. But who’d give up a flannel sheet in winter! So when buying linens keep three things in mind: your common sense, your budget and thread counts.

Beware Of The Typical Forex Trading Scam

Beware Of The Typical Forex Trading Scam

It’s very easy for new forex trading investors to get taken in by some sort of forex scam or another. This can include just about any idea under the sun that scammers can come up with. Usually the realm of forex scams can include, software and e-books that ‘guarantee’ a profit in the forex market, an unscrupulous market maker that spikes costumer accounts so they can get their fees, general false advertising, and even those with fake sites that just take your money and disappear.

The nature of the currency market tends to leave new investors vulnerable to such scams, simply because it fluctuates a lot and little is known about the market by the general population. It’s up to investors to educate themselves on forex trading, just as they would before making any other investment if they expect to do well. This includes being aware of common scams. In 2001 the US Commodity Futures Trading Commission (CFTC) released nine tips investors in the forex market should keep in mind when looking for a broker:

• Stay Away From Opportunities That are Too Good To Be True
• Avoid Any Company that Predicts or Guarantees Large Profits
• Stay Away From Companies That Promise Little or No Financial Risk
• Be Wary of Trading on Margin Unless You Know What That Means
• Be Wary of Those Claiming To Trade in the “Interbank Market” because Its ‘Safer’
• Be Wary of Sending or Transferring Cash on the Internet, By Mail or Otherwise
• Scams Often Target Members of Ethnic Minorities
• Get the Company’s Performance Track Record
• Anyone Who Won’t Give You Their Background Isn’t Worth the Risk

Many forex scams, as is common with other types of scams, rely on getting dollar signs to appear in their victims eyes in order to pull off the scam. If at any point in the decision making process you start to feel yourself getting overly excited by the prospect of making what seems like easy money, then set your plans aside for the time being and come back to them later. You’ll be much calmer and in a better position to decide if the broker or deal you are interested in is really worth it.

One of the most common scams simply involves selling a product or system online that will ‘guaranteed’ make you profits in forex trading. Be careful of online advertisements for these products, after all most of them contain information about the forex market that you can obtain by reading any other book on forex trading. It will give you information on the forex market if you are doing research, but it probably won’t give you the guaranteed secret to success.

The Convertible Craze Brightens The Future Of Equities

The Convertible Craze Brightens The Future Of Equities

Convertibles are stealing the show with their safe investment image in today’s “protective” market. They seem to be overshadowing the stocks and bonds, and this holds true for the mediocre issuers.
A convertible bond, as the name suggests, can be converted into a company’s common stock. The bonds are a source of additional profit for the investors. Although investors are particular about short-term performance of stocks, they’re upbeat about a long-term, fixed-income instrument that gives them profit on converting to common stock, if the stock price soars within a range of 20 to 40 percent.
Why the sudden craze for convertibles? The chief reason is the strong desire of the investors for “safe” instruments to lock up their precious life savings into. And the issuers have been smart enough to grab this lucrative opportunity. A few years back, liquid issuers—considered to be the stalwarts of the market—were ruling the roost in the convertible bond market, with the average size of a convertible issue touching $300 million to $350 million. But today, nearly nine convertibles have a whopping size of $1 billion and one has even crossed the $3 billion mark. The fall in stock prices and the frequent quivers in the credit markets have created a strong wave of demand for convertibles.
A convertible bond is issued at a strike price, 25 to 40 percent higher than the market price of the general stock issued by the company. The convertible bond has a 7-year maturity period and can be called after three years. The issuer can call the bond, if the market price exceeds the strike price. But if the strike price manages to remain high till maturity, the investors have two options: they can either get back the par value of the bond, or convert it to common stock. However, in case of a mandatory convertible, there is no choice—the bond has to be converted to common stock.
Convertible bonds are legally debt securities, which are above all equity securities in a default situation. Similar to other bonds, their value is also influenced by the existing interest rates and the credit worthiness of the issuers. However, convertibles have opened two ways for the investors to earn dollars. One way is by selling the convertible bond when its price soars in the market, and the other way is by converting the bond to common stock and selling the shares.
The best way for an individual investor to indulge in the convertible bonds business is buying a mutual fund. This is because convertibles are complex securities and, unlike common stocks, it’s not easy for beginners to get all the information about them. Hence, the investors should check out certain things before buying a convertible bond. These are: the interest rate and yield of the bond, the number of years prior to maturity, the common stock price during conversion of the bond, the features of the bond that make it different from a usual bond, the negative aspects of the bond, and the benefits while converting to a common stock.
Besides this, the investors should also inquire about the company that is issuing convertibles. Any bond, either convertible or the general one, is a loan. Hence, the investors should ensure that their issuer has the capability to pay back what they owe. Therefore, going for a convertible bond demands an extensive homework on the part of the investor.
When we compare convertible bonds to convertible preferred stocks, the former are safer. There are two reasons for this: the interest on convertible bonds is paid before any stock dividends, and, if the company suffers a loss, the investors of convertible bonds have an upper hand over the investors of stocks while claiming the money.
However, it’s not prudent to get carried away by the benefits of convertibles. Firstly, convertible funds happen to be costlier than domestic stock funds, as the former come packed with sales charges. Secondly, a majority of the convertibles are issued by companies involved in technology and telecommunications, which are characterized by unpredictable markets. And lastly, convertible bonds don’t guarantee a risk free investment just because they are convertible.

Why You Should Use A Mortgage Calculator To Understand The Mortgage Amortization Process

Why You Should Use A Mortgage Calculator To Understand The Mortgage Amortization Process

Mortgage amortization is often a mystery to the consumer. After all, they oftentimes watch as loan officers whip out their calculators and spill out complicated numbers in record time.
But most consumers, unless they work in an industry related to the home buying and mortgage lending process, do not understand how loans are amortized. That’s okay—as a consumer it’s really not necessary for you to fully understand the amortization process and how your monthly mortgage payments are determined.
However, it is important, if you are seeking a home mortgage loan or if you already hold one, to have a general understanding of mortgage amortization and how to figure monthly payments.
In short, by having a general comprehension of mortgage amortization, you will be a more informed mortgage consumer.
What Does It Do?
When a mortgage loan is amortized, the amortization schedule is what will calculate the amount of your monthly mortgage payment. A normal, or standard, mortgage amortization will allow for the monthly mortgage payment to cover all interest accrued on the loan in the last thirty days since your last payment as well as a portion to be applied to the original principal balance of the home mortgage loan.
By following the mortgage amortization schedule, the borrower is paying off the balance of the mortgage loan principal, a little bit each month, and building equity into his home.
It is not necessary for the mortgage consumer to know the mathematical formulas that are used in mortgage amortization in order to be able to answer common mortgage questions.
What is important is that you have a general understanding of mortgage amortization

Tips for Selecting and Contracting a Home Remodeling General Contractor

Tips for Selecting and Contracting a Home Remodeling General Contractor

Are you considering a home remodeling project for your property? Most remodeling projects involve either structural or aesthetic aspects which might require several specialized technical skills. If this is the case, you may want to enlist the services of a general contractor.

A general contractor negotiates a contract for the entire remodeling project, and either completes the specialized work with his own crew, or sub-contracts to other various house remodeling contractors. Some of the specialized areas might include planning/architecture, concrete, plumbing, electrical, roofing, dry wall, cabinetry, or painting.

The Planning

To get an accurate bid from a potential general contractor, it is very important to plan carefully, with much thought and consideration. You may want to involve an architect or draftsman to generate the blueprints for your project. Remember that any home remodeling features not included in the plans will not be included in the bid.

Once you have detailed plans for your project, you need to start the selection process for a general contractor. Canadian residents can go on-line to Handy Canadian.com for a list of qualified, licensed contractors.

The Contractor

It is a rule of thumb to get at least 3 bids from separate remodeling contractors. Provide each with an identical set of plans. Be upfront about your expectations, and request they be realistic about time, cost, and interruption factors. It is wise not to make a selection based on price alone; other considerations are equally important.

Before you accept a bid from a contractor ask questions: What experience and references do they have from projects similar to yours? Will they be working on other projects simultaneously with your own? If they will not be personally working at your site, how much time each day will they spend supervising? Will they use their own crew for some or all the work? How available will any sub-contractors be? What licenses and insurance do they carry? And what is the time line of the project, start to finish? These are questions any reliable, qualified general contractor should answer and outline in the contract.

The Contract

When negotiating the contract for your home remodeling project, be thorough and accurate. Include complete names and addresses of both parties, a detailed job description, material specifications, start and finish dates, any warranties on work or materials, and payment options.

It is fairly common for a general contractor to ask for 10-33% of the estimated cost in advance; most contracts provide for payment as work progresses.

A reliable, reputable contractor will agree to contract terms which help protect the interests of both parties.

By being thorough in your research, planning, and contracting process, you can look forward to enjoying the results of your home remodeling project for many years to come!