Different Varieties Of Affiliate Marketing

Different Varieties Of Affiliate Marketing

The benefits of affiliate marketing is more pronounced today than before. This is one of the main reason for the immense popularity of affiliate marketing programs among so many thousands of internet marketers.

Latest web technology has enabled the affiliate marketers to get their statistics and income figures the moment they make an affiliate sale. It is now possible to use companies like PayPal for payment and receipt processing. This has highly curtailed the time that an affiliate marketer needs to wait for his payments to be collected from the merchants.

Both the affiliates and the merchants have now realised that affiliate marketing is effective for both of them. The merchants perceive affiliate marketing as an opportunity to advertise their products at a much lesser cost. On the other hand, the affiliates see affiliate marketing as a uncomplicated way of earning profits online by doing something which they like most, and that is web publishing.

Just as the popularity of affiliate marketing has gone into overdrive, similarly the outlook of people has changed for the better about affiliate marketing. Affiliate marketing is no longer considered as a secondary method of marketing by the merchants, or as an additional income source by an affiliate marketer. For merchants and affiliates alike, affiliate marketing is now considered as a main source of profits and revenues.

We now need to analyze what type of affiliate marketing will work best for any person? Are there any differences in affiliate marketing programs? Are the paybacks from these programs the same? Which are those affiliate marketing programs that work better than the others?

There are actually varieties of affiliate marketing, and the types will depend on how you are going to classify them. The primary classification of affiliate marketing programs falls under two categories: pay-per-click (PPC), and pay-per-performance (PPP).

1. Pay Per Click (PPC) – PPC is the most popular type of affiliate marketing for affiliates with small websites, and probably the easiest way for them to earn money. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text ads. The affiliate gets paid a certain amount even if the visitor he referred does not purchase anything from the merchant’s site. However, typical fees for PPC affiliate programs are small, usually not exceeding a dollar for every click.

2. Pay Per Performance (PPP) – PPP affiliate marketing is well liked among merchants and is also the most rewarding type for the affiliates. In this type of affiliate program, the merchant pays the affiliate only when his referral converts into an action – that is whenever the visitor he has referred actually buys something from the merchant’s site or when the visitor becomes a lead. This means that the merchant saves a lot on his own direct marketing efforts. On the other hand, this type of affiliate marketing becomes financially most rewarding for the dedicated affiliate, for commissions in PPP affiliate marketing usually comes in the range of 15% to 20% of the actual product sales. And, in the case of e-products or e-goods, the affiliate commission can go as high as 70 – 75% of the sale price.

Pay-per-performance affiliate marketing can further be classified into two types: pay-per-sales (PPS) and pay-per-lead (PPL). Both these are highly popular.

a) Pay Per Sale (PPS) – In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a certain fee whenever the visitor he has referred to the merchant’s site actually buys something from the merchant’s site. Affiliates are often paid on commission basis, although other merchants would opt to pay a fixed fee. But no matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.

b) Pay Per Lead (PPL) – The pay-per-lead type of affiliate marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for their company to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s site fills up an application form or any similar form related to the business of the company. Compensation for this type of affiliate marketing is based on a fixed fee whose rates approximate that of the fixed fee in the PPS type. Generally, the sales conversion rate is the highest in the case of PPL, because, the visitor is not required to purchase anything but only complete a non-financial transaction, like, filling up an application form, subscribing to a newsletter, etc.

Aside from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist. If the classification is based on the depth of the affiliate network, it can be classified as single-tier, two-tier, and multi-tier affiliate marketing. There is also another type of affiliate marketing that pays the affiliate each time the customer he has referred purchases something from the merchant’s site.

Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing

These types of affiliate marketing are based on the different levels or tiers in the affiliate network by which payments are made.

A) Single Tier – In a single-tier affiliate marketing program, the affiliates are only paid based on the direct sales or traffic he has referred to the merchant. All the previously mentioned affiliate marketing types (i.e. PPS, PPL, and PPC) fall under the single-tier classification.

B) Two Tier – In two-tier affiliate marketing programs, the affiliates are not only paid for the direct traffic or sales that he brings to the merchant’s site, but also on every traffic or sales referred by other affiliates who joined as sub-affiliate of the above affiliate marketer.

C) Multi Tier – Multi-tier affiliate marketing works the same way, although the affiliate gets additional commission for more number of levels of affiliates in different tiers in the affiliate network.

D) Residual Income Affiliate Marketing – In this type, apart from the affiliate getting paid for every customer he has referred to the merchant’s site, the affiliate is also paid whenever the customer he has referred goes back to the merchant’s site and purchases another product. Commission for such type of affiliate marketing is based on either percentage of sales or based on fixed fee.

Every affiliate marketer finds that these different affiliate marketing methods work differently for each of them. For instance, multi tier affiliate marketing, also called Multi-Level Marketing (MLM) is a highly difficult type of internet marketing and it does not work for everyone. As a matter of fact, many legitimate marketers consider MLM as illegal or something which is undesirable.

An affiliate marketer has to try out different methods and decide which will work best for him or her. He/she should then concentrate on those affiliate marketing methods which are suitable for his/her style of internet marketing business.

The Benefits of Permission Email Marketing

The Benefits of Permission Email Marketing

Email marketing is continuously getting more attention as years go by. Marketing is making a shift towards the Internet and email marketing is one of the major fields that promoters are getting into.

However, even if email marketing is getting more popular, it is somewhat getting a notorious image because of spammers. Spam is a term used for unsolicited emails which marketers use to be able to convey their marketing message. There has been a lot of action that has taken place in different states against spamming. One can actually be sued because of spamming.

Surveys have shown that around 70% of people who receive spam emails are somewhat annoyed or agitated. Majority of people don’t even open emails from suspicious senders or from people and companies whom they don’t recognize. They open emails from persons and companies whom they recognize and have affiliations with. This is the drama in the email marketing field.

However, email marketing is not coming to its end yet. There are ways on how to legally and ethically send marketing messages through electronic mail. One of the ways is “permission-based” email marketing.

Permission email marketing, as the name implies, takes into consideration the consent of the receiver in accepting emails containing marketing materials. Permission can be expressed or implied. Expressed permission is solicited when people check a box which states that they would want to receive email updates and marketing materials regarding a certain product or service. When they click on the “terms of agreement” of a certain website, it can be considered that there is an implication of consent to receive certain email messages.

There are a lot of advantages that permission email marketing gives a promoter as compared to spamming. Here are some of them:

1) Legality

As mentioned above, spamming is considered as an illegal activity and some states have developed laws and measures to be able to stop spammers. Permission-based email marketing is perfectly legal and this erases the risks and possible costs that are associated with being sued.

2) Ethical

Permission email marketing is seen as an ethical alternative to spamming. Even if one is not sued for spamming, it doesn’t imply that people are not irritated by the unsolicited emails. Sending marketing materials that are permitted by the receiver are given a “go-signal” and is considered totally ethical.

3) Promotes a good image

Companies which employ spamming activities to be able to market their products are instantly hated by the people who receive their emails. Permission-based email marketing gives a company and its product a good corporate image and therefore more appreciated by the targeted audience.

4) Target audience

Permission email marketing channels precious resources to the right audience. Spamming throws marketing efforts as if the promoter is blind. People who give their consent to receive emails regarding topics which are appealing to them are people who are willing to spend money for products in that field. Therefore, the right target market is reached rather than carelessly spreading the marketing message.

5) Avoids costs

Permission based email marketing avoids added costs. Aside from channeling resources to reach the right audience, permission marketing avoids costs that are associated by being sued by people who have been much irritated by spam emails. Other sanctions that are involved with spamming includes the loss of the company’s ISP.

6) Appreciation

Email marketing that is permitted is accepted by people with open arms. Spamming is not really accepted by the public and it is best that one does not engage in this activity.

A survey was done by a company called IMT Strategies in 2001 regarding the effects of permission email marketing versus the response that people make from receiving unsolicited email. 48% of people who receive marketing materials with their permission are curious to read the emails while only 16% are interested to read unsolicited email. The number of people who deleted email marketing messages with permission are half of those who deleted unsolicited email.

Permission email marketing gives certain advantages against spamming. It is a legal and ethical way of marketing through electronic mail and receives acceptance from the target audience.

Another Form Of Email Marketing – Permission Based

Another Form Of Email Marketing – Permission Based

So, you want to know more about email marketing. Here is one type that will really help you out. Permission based email marketing. That’s right, permission based email marketing. Email marketing is the new perfect medium to use when you’re other marketing is not effective. For example, in-store marketing is only effective if customers come in the store. If they don’t, this form of marketing is wasted.

Another benefit of email marketing is that it doesn’t cost anything. Large-scale mailings can really add up cost wise, but not so with permission based email marketing. Because email is instant, so is customer response. Usually, if a customer is reading an email, likes what he or she is reading, they are more likely to click a link and make an online purchase. He or she is not likely to close out his or her email and come down to your store, especially if your store isn’t located anywhere near where he or she is. Email marketing is also effective because it widens your customer base. With email marketing, we are no longer held down by our locations.

One way to make sure that email marketing doesn’t turn into a flop for you is to use permission based email marketing. This is gaining permission from the people you are going to be sending to. The reason for this is because of spammers. Because of these people who send off emails that are not permission based email marketing, there are many times when even your emails might be considered to be spam and deleted. Since your lively hood depends on people coming to or shopping in your store, this can be very harsh and cost you money by having to use other forms of marketing. However, if you are using permission based email marketing, there is no need to worry because this form of email marketing requires getting the email address of your customers with their permission to send them email.

So, how do you effectively use permission based email marketing? Create the messages and set them to go out to your customers though an email list automatically. Get the name and email of people by maybe offering something for free. Tracking codes are useful as they give you numbers to show you whether your marketing strategy is working. Keep emails in a friendly tone, this insures that customers are more than willing to read your email than if it was in a mono tone or unfriendly one.

The New Approach to Customer Marketing

The New Approach to Customer Marketing

There has been a lot of buzz over the past few years about a new form of marketing for a new marketing world.

Marketers such as Seth Godin have led a high profile assault on traditional marketing.

The reason is simple – the consumer landscape has changed radically over the past 10 years and will continue to do so, because mass markets are fragmenting into niche markets.

This means that mass advertising becomes poorly targeted, and capturing a significant niche allows for cheaper and more productive marketing.

With the change in practice comes a shift in attitude, as “old” marketing gives way to priorities of the new.

In their book Radical Marketing, Glen Rifkin and Sam Hill lay out their own set of rules for what they term Radical Marketing:

The company CEO is the primary marketer
Simplify marketing management
Direct interaction with customers
Don’t rely on the averages of market research
Use only passionate marketers
Treat customers as individuals, not numbers
Permission build a community to market to
Rethink your targeting methods
Use common sense
Keep focused on your brand identity

This tends to reflect a more corporate view – that larger companies need to keep things simplified, and use staff who take a real and passionate interest in their work.

However, very niche market targeting is becoming the necessary life-blood for small business, where new marketing isn’t simply about repositioning within new markets, but instead about capturing a spirit of entrepreneurial enterprise – where small remains most profitable where companies remain customer focused.

In short, new marketing is as much a rejection of corporate marketing, with it’s impassionate image, disdain for the customer, and focus on numbers, not people.

New Marketing is therefore focused on a passionate customer-focused marketing concept, which is especially typified at Creating Passionate Users:

Focus on how the user kicks ass
Evangelize
Users have power
Users “own” the brand
Two-way conversation
Personal service
Word of mouth over advertising

In short, as the marketing environment changes, so marketing methods have to change – the mantra of New Marketing is that as markets become more vertical, then marketing must invest first in people.

Costs Of Getting Into Mobile Marketing

Costs Of Getting Into Mobile Marketing

Dealing with unchartered territory can be intimidating. This is probably the single biggest apprehension of companies to try mobile marketing. Being accustomed to traditional marketing has raised skepticisms about the effectiveness of mobile marketing versus its costs. The novelty of mobile marketing is preventing its wide spread use in companies questioning the expenditure vis-à-vis the delivery of results in the marketing sphere. The fact of the matter costs of doing mobile marketing is least understood. Fear is preventing this good idea from soaring to greater heights.
What marketers fail to understand is that mobile marketing allows the brand to reach people wherever they are. They are no longer tied to passively push the message when people are in front of the television, listening to the radio or reading the paper. Marketers are given a unique opportunity to push the message in targeted situations where the product placements are of great benefit to consumers.
The single biggest mistake of marketers in using mobile marketing is to abandon all of their other efforts. They would rather place their eggs in one basket. Mobile marketing is only one of the channels where the message will be sent to consumers. Maintaining other channels is important for a well-balanced marketing operation. It is important that mobile marketing is integrated into the marketing mix. Now, know that mobile marketing is about engagement and feedback with the least possible cost to the company. Hence, it’s considered an effective tool for small businesses because of the relatively small investment.
A business is expected to shell out as little as $200 to start an SMS marketing campaign. It could reach as high as $300,000 for an eight-week campaign. However, these expensive marketing sorties include how to get feedback and obtaining information on certain performance metrics. If you are just trying out the waters there are organizations that can help you with starting a modest mobile marketing campaign.
Now, what’s the cost gonna be? Know that mobile marketing involves how much cost per click or cost per mille you are expecting to generate. This is important in factoring how much investment you are willing to place for mobile marketing efforts. In order to make sense of the costs, it is important the marketer is able to explain the value of the campaign and how it works to have a robust return on investment. A company may pay from $ .05 to $ .20 per message sent, which really depends on the volume of sent messages. A company may require extra costs for some resources. It is cost-effective to have this extra resource shared with other businesses. The sharing of this resource does not affect the results that you can get from mobile marketing.
For small businesses, it is important to get in touch with a mobile marketing agency. The agency will be able to tailor-fit the right budget for the small business’ need. There are online tools that small businesses can use to get some traction on mobile marketing. There are a lot of agencies that are willing to work with small enterprises and create a strategy and a plan to fully harness the power of mobile marketing. A good marketing agency will be able to educate businesses about the costs and putting them up to speed. This is important, so small enterprises can eventually run the mobile marketing show, on their own.

What Entails Outstanding Mobile Marketing

What Entails Outstanding Mobile Marketing

Over a few years, mobile marketing will get much of the limelight in the marketing sphere. It offers constant and available access to your customer’s eyeballs. The final aspect of any marketing campaign is success. Mobile marketing is no exception. You need to be patient and open to truly understand the benefits and reap the rewards. It is better to understand that mobile marketing can affect the entire mix. When done correctly, mobile marketing can do a lot in driving sales. It is achieved fully through an integrated marketing strategy, leveraging the advantage of mobile and creative messages that targets the interests of your customers.
The evolution of mobile marketing starts with its acceptance in the marketing mix. A concept like this takes a lot of time before people can get used to it. What mobile marketing can offer is a compelling way of interacting with customers. The customers can ultimately drive and demand how your products are positioned. It finally allows the consumers buy products instead people selling them stuff.
Let us take a look at the concepts that would make your mobile marketing efforts outstanding.
Research is the key. Contrary to public perception, mobile marketing appeals to older demographics also. In fact studies show the most active group exposed to mobile marketing belong to the 25 to 40 age group. This is the reason why there is a need to be creative in putting up messages. It is important that outstanding mobile marketing efforts are backed with solid research and survey.
Able to align with changes. Mobile marketing’s biggest resistance is technological changes. Digital marketing ten years ago was limited to email marketing. Now there are hosts of other channels where you can use digital marketing. The ever changing landscape of mobile browsing may spell success or doom—depending on how you grab the opportunity. The growth of mobile marketing is relative to the advancement in mobile browsers.
Select the channel where most of your customers are. – Not all have smartphones or could afford one—however much of your customers have feature phones or “dumb” phones. What is common to all phones is short messaging system. The use of SMS as a delivery point for your message will remain around 20 years down the line. Use it while you can and maximize the potentials. It is a great connection tool regardless of handset model. This is a test of creativity since you need to express your message in 160 characters or less.
Mobile marketing is about consistency, creativity and commitment. Big companies have seriously looked into mobile marketing because access to 40 million eyeballs is nothing to scoff at. Businesses need to constantly refine their offerings and their messages to their customers. It should produce useful and interesting content for the benefit of consumers. You need to be able to cram a lot of information and maximize the small space given to you. Mobile marketing forces us to learn more about our customers and what we can do to retain their business with us.

Business To Business: The Explanation Behind It

Business To Business: The Explanation Behind It

If you are still the uninitiated one, you might wonder what is behind business to business marketing. In fact, it might be new to you, as like any others who weren’t updated with this business trend. You might also happen to hear business to consumer marketing. Now, if you want to learn more about business to business, or B2B, we need to distinguish it from business to consumer, or B2C.

Marketing Programs

There are many distinctions which can be found between the two marketing strategies although they use several related marketing programs like advertising, public relations, direct marketing, and internet marketing. They also employ similar initial steps with as far as developing marketing strategy is concerned. However, in terms of executing these programs and as well as the results coming from their marketing activities, the distinction begins.

In B2B marketing, the relationship building activity efforts are made from one business to another.

So, in this effort, the value of the business relationship is maximized, in which multi-step buying process plus the longer sales cycle are involved in the activities, is strengthened. The business value also determines the rational buying decisions by focusing principally on awareness and educational building activities; therefore the brand identity of B2B is made based on personal relationship created.

On the other hand, the business to consumer marketing, or B2C, the relationship building activity efforts focus on the consumers.

The activities evolve around disclosing, selling, or marketing goods or services to the community, or to the consumers themselves. Unlike the business to business marketing, its major goal is to convert shoppers into buyers as constantly, forcefully, and frequently as possible. As it is the consumers that are the main target of B2C, the marketing program is product driven.

In addition to that, it capitalizes on foregoing the value of each transaction made with the people. Maintenance software and in-house service networks are provided for other organizations to make use of so to develop sales, profits, efficiency, and marketing. Examples of these networks include locations and marketing sites which target decision makers, managers, and business holders.

Again, in contrast of the business to business, the business to consumer marketing does not employ multiple buying process and longer sales cycle. The shorter sales cycle and single-step buying process are what the concept of B2C evolves around. It creates its brand identity in the form of imagery and repetition. It focuses on the point of buying and merchandising activities such as displays, store fronts, and coupons.

In short, the businesses which provide retail product to the buying public falls under the B2C marketing.

Business to business marketing

Both marketing programs target on creating a strong brand. While the business to business marketing does not essentially create products and services to directly target shoppers’ loyalty and buying instincts, it promotes these goods based on the emotional buying view of the consumers, as it is with the business to consumer marketing.

And while in business to consumers marketing, the targeted consumers come up with purchase decisions seeing status, quality, comfort, and security as the strong factors, business buyers in business to business marketing depend on the aspects of enhancing productivity, reducing costs, and increasing profitability.

A Small Peek Into Internet Marketing

A Small Peek Into Internet Marketing

The term internet marketing is still somewhat slippery, and may mean different things to different people. Internet marketing is the use of the internet to advertise and sell goods and services. It is also more accurately described as relationship marketing or direct-marketing. This is a very vast topic that includes various types of emarketing methods. Although it is easy, it isn’t an overnight proposition. There could be weeks, months or years before your web site becomes viable. Internet marketing is essential marketing for any website that aspires to make a profit online.

Marketing experts are still trying to figure out all of the technical aspects of the internet and it will take a few more years until fixed models are established. Marketing and promotion services include web development, search engine positioning, search engine optimization, website design, branding and much more. Marketing your business on the web has become a complicated process of methods requiring research, analysis, planning strategy and simultaneous execution. One form of marketing can be accomplished in blogs, either by hosting your own blog or by posting comments and URLs in other blogs related to your product or service. Marketing is about the image you project, the products and services you offer, and how you deliver those products and services.

Internet marketing is the practice of using all facets of internet advertising to generate a response from your audience. Some of the methods include search engine marketing (both search engine optimization and pay per click advertising), banner advertising, e-mail marketing, affiliate marketing, interactive advertising, and email advertising. Though it is not free, the internet is the most cost effective method of advertising your business and your products. Sites like Google offer pay-per-click advertising for anyone interested in getting their message in front of the right segment or prospective buyer. When using pay-per-click advertising you only pay a fee, based on the competitiveness of a keyword or ad title, when a link is clicked on. The best way to do this is to evaluate the results of your advertising carefully by keeping good records of where your sales are coming from. Pay-per-click advertising has become one of the most popular forms of marketing a website. If you are advertising using the correct keywords and phrases and have an immediately eye-catching and relevant advert you are guaranteed traffic to your website from users who are interested in the product or service you are trying to sell. When done correctly this is a very powerful and profitable form of internet marketing.

Emails can be sent in as fast as five seconds, depending on the server, anywhere in the world. Email marketing is a method of distributing information about a product or service or for soliciting feedback from customers about a product or service through Email. Email marketing is one of the most effective ways to stay in touch with customers and prospects online. When using email marketing an opt in mailing list is a database of peoples, names and email addresses that have subscribed to an email list via a web form giving that list owner permission to send them periodic emails on the topic they are interested in. Effective among current clients and prospects who have requested information form your company, email marketing is a well established means to communicate and marketing your products. This area is a very sensitive one because if done without attention it could fall into a negative category called spam but once that pitfall is avoided, email marketing is the fastest and most cost-effective way to reach customers.

The decision to use Internet marketing as part of a company’s overall marketing strategy is strictly up to the company of course, but as a rule, internet marketing is becoming an increasingly important part of nearly every company’s marketing mix. Keeping up with the rapid changes of is a full time job. This is one of the fastest growing marketing opportunities and with the use of today’s internet marketing medium one can open doors to potential clientele who will be able to search and seek your website through the use of search engines. Internet marketing is the single most effective sales prospecting and qualification tool available regaurdless of industry, product or size of company. This is an ongoing process that will never end for as long as you wish to seriously profit from your website.

We have only scratched the surface of this topic. One could write a complete series of articles and still not cover every thing. This is just a small peek into Internet Marketing.

Direct Mail Marketing: Is It Your Choice?

Direct Mail Marketing: Is It Your Choice?

Direct mail marketing is a system of marketing that is directed at specific people. In direct marketing, the advertisement is directed to a specific individual. This is unlike marketing that is open ended such as a billboard or a television commercial. Direct mail marketing is a very effective means of communication in virtually any environment and for most businesses. But, there are some things to be wary about when it comes to direct mail marketing.

One of the benefits of direct mail marketing is that you can measure your success. If you send out direct marketing materials to 100 people and 50 respond, you can see just how well your marketing has worked. Where as in banner advertising there is no way to judge how many people saw versus how many reacted to your marketing technique. This can help you to measure your success rate quite simply.

But, there are a few things to protect your business from when it comes to direct mail marketing. For one thing, many people hate to get junk mail. And in this we mean email and postal services. Spam is quite common on the web. There are even laws and regulations regulating marketing techniques that employ the use of spam or spam like marketing. Steering clear of such avenues is quite important.

So, should you invest your advertising budget in direct mail marketing? It is quite necessary in most cases to consider the use of this type of marketing. And, regardless of the hassles, it is one of the most beneficial ways to advertise.

There are also many information portals now devoted to the subject and we recommend reading about it at one of these. Try googling for “direct mail marketing” and you will be surprised by the abundance of information on the subject. Alternatively you may try looking on Yahoo, MSN or even a decent directory site, all are good sources of this information.

Article Marketing And Internet Marketing Go Hand In Hand

Article Marketing And Internet Marketing Go Hand In Hand

Internet marketing and article marketing are not the same thing, because internet marketing is a broad concept with many smaller concepts beneath it, and article marketing is one of those smaller facets of internet marketing. The reason why these two concepts go hang in hand is because no internet marketing campaign is complete without some form of article marketing. Internet marketing and article marketing go hand in hand because using articles to market yourself, your website or your affiliate products is absolutely vital in creating a complete internet marketing solution.

There are numerous different types of internet marketing that you can take advantage of to get their name out there. However, most forms of internet marketing have costs of some sort, because advertising isn’t free. That is, advertising isn’t free unless you are advertising through article marketing. This unique form of marketing was popular long before ecommerce was a big thing. For as long as mass print methods have been available, businesses have been marketing themselves through article creation, by offering something of value to print medium like widely read newspapers in exchange for a byline or a small advertisement. When it come to ecommerce and internet marketing, article marketing is an excellent means for getting information out there and creating powerful links back to your website or affiliate products.

When it comes to article marketing, there are numerous benefits and features to consider.

– This form of marketing creates powerful links from popular websites back to your website or affiliate products. The more links you have coming to your website from other sources, the more powerful your website will be in search engine page listings like Google.

– By providing value in the articles that you create, you will be establishing yourself as a trusted authority on the keywords, niches or subjects that you are writing about. When readers know they can count on you for real, honest information, they will keep coming back for more.

– By adding a byline or resource box to your content you will be giving potential customers a way to contact you after reading your valuable content. Not only will this create powerful links, but it will also help connect additional traffic to your website that you would not normally be able to get.

– By creating articles optimized for search engines you will be improving your overall traffic and even your overall page rank by submitting to content sites with high page ranks and authority.

For these reasons, it is absolutely vital that article marketing be a facet of any internet marketing plan that you put together. While there may be a variety of different ways to market your internet site, one of the most powerful is to use valuable, easy to read article content with a call to action for readers who appreciate your work to visit your website for more information, products, a newsletter, and so on and so forth.