The Importance Of Search Engine Marketing

The Importance of Search Engine Marketing

Business recognises the importance of SEO like never before. The growth in the search engine marketing field has been incredible, far exceeding most other industries. In the past achieving listings in search engines has been very much taken for granted by many businesses, being treated as less important as the standard marketing methods such as newspaper, television and radio advertising. With more internet consumers utilising search as their first options for finding a business of choice, search engine marketing has come to the forefront of marketing.
A few main advantages of search engine marketing over other marketing methods are: 1. The cost by comparison is quite low to perform search engine marketing over other forms of marketing. 2. Internet users are often much more qualified by the time they find your site as they have been searching for your specific service or product. 3. Your advertising is running seven days a week, twenty four hours a day. To attain this kind of exposure through any other form of marketing would blow any businesses marketing budget out the window.
The fact that SEO is a much cheaper form of advertising (and an extremely effective one) has not gone unnoticed for many savvy businesses. Realisation that cost of acquisition is markedly cheaper means that many companies are directing increased resources from their marketing budgets towards search engine marketing campaigns.
In the search engine marketing game, Google is clearly the leader. Estimates vary as to how much of the market Google actually has, but most estimates are around 75%. This being the case; while it is important to focus on Google, Yahoo and MSN when optimising your site, the majority of focus should be spent on Google.
If you don’t have a proper SEM strategy in place, or part of your marketing budget set aside for search engine marketing, I suggest that you seriously rethink your marketing strategy and look at the benefits that your company or business can achieve through having a strong presence in the search engines. You can be fairly certain that your competitors are either utilising search engine marketing, or seriously considering it.
Do you really want them having a competitive advantage over you with your business being left behind?

5 Campaign Internet Marketing Tips

5 Campaign Internet Marketing Tips

Internet marketing is an important tool for any company that wants to be successful and prosperous. More and more websites and companies with websites realize the importance of driving traffic to their website.

Internet marketing helps to drive this traffic. Internet marketing can raise awareness, create brand recognition, and drive traffic to a website. The idea behind Internet marketing is to catch the attention of consumers and possible customers as efficiently as possible. For many, campaign Internet marketing is the only way to do so.

Campaign marketing helps to hit your target audience in multiple ways. Campaign marketing can be an incredible tool for some, but can be an issue and nuisance for others. These five tips will help you to get your Internet marketing campaign off to the right start.

Know your Target

The most important thing for you to be able to do is to completely define and analyze your target market. If you are going to have an Internet marketing campaign you need to make sure that you know exactly who you are trying to talk to. This information will help you to effectively reach your consumers, making your marketing efficient.

Be Clear and Concise

If you want to have a successful Internet marketing campaign you need to be as clear and concise as possible. Clearly state the message that you are trying to get to your target audience. Muddled or confusing messages will render your Internet marketing campaign useless and unsuccessful.

Use Multiple Venues

There are multiple venues and mediums that you can use with Internet marketing, including online advertising, email marketing, and search engine optimization. Your campaign should include multiple venues and mediums, as you need to connect with your audience on as many levels as possible.

Work with Professionals

If you are thinking about an Internet marketing campaign you should consider hiring a professional Internet marketing company. Professionals are going to be able to provide you with the level of service that you need to have a clean, polished, and effective Internet marketing endeavor.

Have Patience

Internet marketing is not going to be instant; it is going to need time to be successful. You need to be patient and wait for the results of your marketing to fully understand the success of the campaign. You will then be able to analyze your strategy to find weak points and strong points to work with for your next campaign.

You need to make sure that you do your due diligence when attempting campaign Internet marketing. If you fail to do your research, your campaign will fail to provide benefits to your company. You need to think about your target and think about how you are attempting to reach them. You also need to think about how you are going to go about your Internet marketing tactics. Companies that cover all of these bases before attempting to market over the Internet will see the greatest benefits and the greatest success.

Does Your Company Need More Marketing? Or Just Better Marketing?

Does Your Company Need More Marketing? Or Just Better Marketing?

Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what’s needed. Marketing presents a special problem for any company that has not yet developed a professionally staffed marketing department. This article looks at the various marketing functions. It describes some successful approaches to determining when to add “more” marketing to your company.
In The Beginning
Most successful companies grow from a small enterprise based on the founder’s idea or vision. In the early stages, the founder usually plays many roles. It’s common to see a founder handling engineering and/or sales roles. As the company succeeds and grows, many of these tasks are delegated to others.
The one area most often key to the long term success of the company is the function of marketing. This article covers:
The marketing functions
The problems they can prevent or solve
The contributions you can expect from marketing
Marketing: The Difference Between Buying And Selling
The definition of marketing has been attempted by many authors. It is commonly referred to as the process of relating the potential customers’ needs and wants to the company, and then addressing the company’s solutions to meet those needs and wants back to the marketplace.
We have described marketing as the process of focusing on Who the customer really is, and What the customer is actually buying from you . . . rather than what you’re selling. What customers can buy from your firm . . . that they cannot buy from another . . . is the real reason they do business with you.
The marketing functions within your company that support this work can be divided into product marketing and marketing services to support demand creation and sales. Both functions are necessary to have an effective marketing effort. However, they are distinct. How much of each you need . . . and who should perform these duties . . . are important issues.
What Is Product Marketing?
The classic definition of product marketing includes the issues of product, price, promotion, and sales channel (place). The concept of product marketing holds true whether your company is a “product” or a “service” company. In the case of a service company, your “product” is the service provided.
To succeed, these product marketing issues (product, price, promotion, and place) must be handled so they are effective from the customer’s point of view. In the beginning, these issues are usually a key part of the founder’s vision. When the company succeeds, they often become too complex . . . and too important . . . to be handled part-time, by the chief executive.
Product marketing works over two different frameworks, each important, and fundamentally very different. These two areas are strategic and tactical.
Strategic Marketing
Strategic product marketing is the future component of the marketing problem. Strategic issues include:
What business is your company in?
What business should you be in?
What products or services should be designed and offered?
What technical capabilities need to be developed within the company or acquired from outside the company?
Other related strategic issues include:
Marketing channel strategies (How do you reach your customers, then sell and deliver the goods?)
Competitive positioning (What sets your company apart in the minds of your customers?)
A complete understanding of, and ability to communicate to customers, What they can buy from your company that they cannot buy from any other company.
The strategic role requires a person who is a generalist, with a broad view of the market, the industry, and the company. This is the role most usually maintained by the founder/CEO. Portions of this strategic function may be provided by a senior marketing manager or by outside consultants.
Tactical Marketing
Tactical product marketing deals with issues that relate to the success of current products or services. These include:
New products or services introductions
Promotion of existing products
Development of marketing programs and literature that are effective in reaching the customer
Communicating the unique position that separates your company from your competitors
Ensuring that the sales channels are being used effectively to reach customers
The development of tactical plans is a product marketing function. The execution of some of these tactical items may be accomplished by marketing services, as described next.
The tactical role requires a person with the desire and skills to “get it done.” Both tactical and strategic roles require great communications skills, and the ability to deal successfully with a wide range of peo-ple, both inside and outside your company.
What Are Marketing Services?
Marketing Services executes tactical marketing programs. This may include sales contests, public relations, advertising, trade shows, dealer programs, direct mail campaigns, etc. This function manages or provides the creative, and produces items such as brochures, advertisements, press releases, trade shows, etc.
There is obviously an overlap between tactical marketing and marketing services in the area of defining and planning these programs. A senior, experienced, marketing services professional may be able to perform some of the functions of tactical marketing. Unfortunately, many times we place an excellent marketing services person in a position which really is tactical marketing . . . and the results are not satisfactory.
Marketing Services’ function is to create and manage the tools, support materials, and collateral that tactical marketing has determined necessary to effectively implement the programs designed to achieve the strategy.
Skilled marketing services professionals have excellent input regarding these tools and materials to assure effective results. Asking them to perform the tactical product marketing function is quite another thing!
What Do Marketing Problems Look Like?
Sometimes it’s easy to see a marketing problem. One example of this is a stalled product.
You’ve spent many months developing a new product and feel sure of its merits in the marketplace. You’ve introduced the product, but it seems to be going nowhere. What do you need to do to take advantage of your investment and ensure the success of the new product (and perhaps your company)?
Should you lower the price?
Should you raise the price?
Do you need to spend money on advertising?
Do you need to kick off a public relations campaign?
Do you need new sales channels, or do you need a program to “kick start” your existing channels?
Obviously some of these issues are tactical product marketing. Some may involve marketing services, or the problem may be fundamentally strategic.
Possibly, you have an unneeded or unwanted product or service. Maybe you have not fully determined what the differences are your product or service provides which are valuable to potential customers.
Another example of a potential marketing challenge is an important new product introduction.
How do you ensure that you get the best press coverage?
Should you introduce the product at a trade show? Or with a press conference? Or with a press tour?
What literature and sales tools will you need?
Does this new product (or service) fit your existing sales channel?
What is the competitive environment in which this product will be introduced?
How should the product be priced and positioned to take maximum advantage of the competitive situation
What do your prospective customers think of the new product?
Again, some of these problems are tactical and some are Marketing Services. Executing an effective new product launch by relegating the planning and execution to Marketing Services, or worse, to your advertising agency, is a mistake. Given that 90% of new product introductions fail to achieve their sales goals, perhaps it’s time to consider that the execution may not be the problem. Perhaps there was never a viable plan.
Sometimes it’s more difficult to recognize the problem as belonging to marketing. It can still clearly be rooted there however. An example of this is the conflict between sales and the factory. Often the conflict looks like this:
The salespeople are frustrated. They see opportunity they can’t turn into business, and they blame the factory for not listening to them, and for being unresponsive.
The sales person says, “Why don’t they hear what I am telling them?” The factory staff in this case is often frustrated with field sales. “Why can’t they just sell what we have?”, is a common question from the factory.
Are the salespeople just complaining, so you should disregard them? Are the factory people being too “hardheaded?” Or is it possible that a marketing job, clearly defining the position of the product and communication of this to sales, has not been done?
If sales does not know the positioning, you will be getting inconsistent results and information from them. Has this happened to you?
Some marketing problems are easier to identify. You have an idea for a wonderful new product. But,
What features should it have?
What is the importance to your customers of each feature?
Is there something else even more important about which you are unaware?
How do you tell the story of the product so that you can get your sales people excited, and your customers to buy?
To answer these questions, what do you do? Do you conduct a focus group? Or a user survey? By phone, or letter, or face-to-face interviews? Or just design it, release it, and hope you were right?
The bottomline is that all of the above scenarios describe marketing problems which can be solved with the right marketing talent. Whether that expertise is full-time or a part-time, on-staff or from outside services are trade-offs you make to get the best solution your budget can afford.
Final Thoughts
The key to marketing is to see your company as you are seen by your customers. If you’re satisfied with your company’s results and feel that the future of your company is secure, then you may have all the marketing you need.
If you feel better results are needed, that you should be selling more, or your profits should be higher, or you should be doing a better job of satisfying your customers . . . then you should seriously consider adding marketing talent to your team.
(c) 1991, 2002 Customer Manufacturing Group

Email Marketing Success

Email Marketing Success

These days, there are hundreds of ways to market something, and there are a lot of different mediums to choose from. Perhaps, because it is considered new or perhaps because of the chance of emails you send being looked at as spam, email marketing has been overlooked, dismissed or simply not employed because it wasn’t brought to the attention of the marketing staff that email marketing was a possibility.

So, now the question comes up, is it possible to make money though email marketing? Is there enough of a chance that someone is going to click on the links in the email, that they are going to even open the email to make it worth while to do email marketing? The answer is yes. Email marketing, just like everything else, can be successful if it is done correctly.

So whether you believe it or not, you’re willing to give email marketing a try. Good, that’s the first step to becoming a successful email marketer. Next, you might now be asking yourself what to market. If you don’t have your own products, there are affiliate programs that can help you get started with email marketing. If you still have questions, take a look at forums, or blogs, or even websites that discuss email marketing. Be sure to check to make sure that the site you are getting information on internet marketing is a decent site.

There are a lot of different scams out there that promise quick success through email marketing. For some people, it can be very profitable, but that isn’t always the case, especially if you come across someone who is offering you a large salary right away using email marketing.

Email marketing, as with any marketing, requires time to build a true customer base and to be accepted. Now that you know a little about email marketing, you’ve decided to give it a try. You did research on email marketing, and looked into programs that might help you get started and keep going strong. Head out and enjoy. The sky is the limit with this inexpensive and effective way to market.

Email marketing is truly the way of the future. So don’t hesitate and get out there and use what you have learned about email marketing to start bringing in the money and give yourself a little peace of mind.

Different Varieties Of Affiliate Marketing

Different Varieties Of Affiliate Marketing

The benefits of affiliate marketing is more pronounced today than before. This is one of the main reason for the immense popularity of affiliate marketing programs among so many thousands of internet marketers.

Latest web technology has enabled the affiliate marketers to get their statistics and income figures the moment they make an affiliate sale. It is now possible to use companies like PayPal for payment and receipt processing. This has highly curtailed the time that an affiliate marketer needs to wait for his payments to be collected from the merchants.

Both the affiliates and the merchants have now realised that affiliate marketing is effective for both of them. The merchants perceive affiliate marketing as an opportunity to advertise their products at a much lesser cost. On the other hand, the affiliates see affiliate marketing as a uncomplicated way of earning profits online by doing something which they like most, and that is web publishing.

Just as the popularity of affiliate marketing has gone into overdrive, similarly the outlook of people has changed for the better about affiliate marketing. Affiliate marketing is no longer considered as a secondary method of marketing by the merchants, or as an additional income source by an affiliate marketer. For merchants and affiliates alike, affiliate marketing is now considered as a main source of profits and revenues.

We now need to analyze what type of affiliate marketing will work best for any person? Are there any differences in affiliate marketing programs? Are the paybacks from these programs the same? Which are those affiliate marketing programs that work better than the others?

There are actually varieties of affiliate marketing, and the types will depend on how you are going to classify them. The primary classification of affiliate marketing programs falls under two categories: pay-per-click (PPC), and pay-per-performance (PPP).

1. Pay Per Click (PPC) – PPC is the most popular type of affiliate marketing for affiliates with small websites, and probably the easiest way for them to earn money. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text ads. The affiliate gets paid a certain amount even if the visitor he referred does not purchase anything from the merchant’s site. However, typical fees for PPC affiliate programs are small, usually not exceeding a dollar for every click.

2. Pay Per Performance (PPP) – PPP affiliate marketing is well liked among merchants and is also the most rewarding type for the affiliates. In this type of affiliate program, the merchant pays the affiliate only when his referral converts into an action – that is whenever the visitor he has referred actually buys something from the merchant’s site or when the visitor becomes a lead. This means that the merchant saves a lot on his own direct marketing efforts. On the other hand, this type of affiliate marketing becomes financially most rewarding for the dedicated affiliate, for commissions in PPP affiliate marketing usually comes in the range of 15% to 20% of the actual product sales. And, in the case of e-products or e-goods, the affiliate commission can go as high as 70 – 75% of the sale price.

Pay-per-performance affiliate marketing can further be classified into two types: pay-per-sales (PPS) and pay-per-lead (PPL). Both these are highly popular.

a) Pay Per Sale (PPS) – In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a certain fee whenever the visitor he has referred to the merchant’s site actually buys something from the merchant’s site. Affiliates are often paid on commission basis, although other merchants would opt to pay a fixed fee. But no matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.

b) Pay Per Lead (PPL) – The pay-per-lead type of affiliate marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for their company to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s site fills up an application form or any similar form related to the business of the company. Compensation for this type of affiliate marketing is based on a fixed fee whose rates approximate that of the fixed fee in the PPS type. Generally, the sales conversion rate is the highest in the case of PPL, because, the visitor is not required to purchase anything but only complete a non-financial transaction, like, filling up an application form, subscribing to a newsletter, etc.

Aside from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist. If the classification is based on the depth of the affiliate network, it can be classified as single-tier, two-tier, and multi-tier affiliate marketing. There is also another type of affiliate marketing that pays the affiliate each time the customer he has referred purchases something from the merchant’s site.

Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing

These types of affiliate marketing are based on the different levels or tiers in the affiliate network by which payments are made.

A) Single Tier – In a single-tier affiliate marketing program, the affiliates are only paid based on the direct sales or traffic he has referred to the merchant. All the previously mentioned affiliate marketing types (i.e. PPS, PPL, and PPC) fall under the single-tier classification.

B) Two Tier – In two-tier affiliate marketing programs, the affiliates are not only paid for the direct traffic or sales that he brings to the merchant’s site, but also on every traffic or sales referred by other affiliates who joined as sub-affiliate of the above affiliate marketer.

C) Multi Tier – Multi-tier affiliate marketing works the same way, although the affiliate gets additional commission for more number of levels of affiliates in different tiers in the affiliate network.

D) Residual Income Affiliate Marketing – In this type, apart from the affiliate getting paid for every customer he has referred to the merchant’s site, the affiliate is also paid whenever the customer he has referred goes back to the merchant’s site and purchases another product. Commission for such type of affiliate marketing is based on either percentage of sales or based on fixed fee.

Every affiliate marketer finds that these different affiliate marketing methods work differently for each of them. For instance, multi tier affiliate marketing, also called Multi-Level Marketing (MLM) is a highly difficult type of internet marketing and it does not work for everyone. As a matter of fact, many legitimate marketers consider MLM as illegal or something which is undesirable.

An affiliate marketer has to try out different methods and decide which will work best for him or her. He/she should then concentrate on those affiliate marketing methods which are suitable for his/her style of internet marketing business.

The Benefits of Permission Email Marketing

The Benefits of Permission Email Marketing

Email marketing is continuously getting more attention as years go by. Marketing is making a shift towards the Internet and email marketing is one of the major fields that promoters are getting into.

However, even if email marketing is getting more popular, it is somewhat getting a notorious image because of spammers. Spam is a term used for unsolicited emails which marketers use to be able to convey their marketing message. There has been a lot of action that has taken place in different states against spamming. One can actually be sued because of spamming.

Surveys have shown that around 70% of people who receive spam emails are somewhat annoyed or agitated. Majority of people don’t even open emails from suspicious senders or from people and companies whom they don’t recognize. They open emails from persons and companies whom they recognize and have affiliations with. This is the drama in the email marketing field.

However, email marketing is not coming to its end yet. There are ways on how to legally and ethically send marketing messages through electronic mail. One of the ways is “permission-based” email marketing.

Permission email marketing, as the name implies, takes into consideration the consent of the receiver in accepting emails containing marketing materials. Permission can be expressed or implied. Expressed permission is solicited when people check a box which states that they would want to receive email updates and marketing materials regarding a certain product or service. When they click on the “terms of agreement” of a certain website, it can be considered that there is an implication of consent to receive certain email messages.

There are a lot of advantages that permission email marketing gives a promoter as compared to spamming. Here are some of them:

1) Legality

As mentioned above, spamming is considered as an illegal activity and some states have developed laws and measures to be able to stop spammers. Permission-based email marketing is perfectly legal and this erases the risks and possible costs that are associated with being sued.

2) Ethical

Permission email marketing is seen as an ethical alternative to spamming. Even if one is not sued for spamming, it doesn’t imply that people are not irritated by the unsolicited emails. Sending marketing materials that are permitted by the receiver are given a “go-signal” and is considered totally ethical.

3) Promotes a good image

Companies which employ spamming activities to be able to market their products are instantly hated by the people who receive their emails. Permission-based email marketing gives a company and its product a good corporate image and therefore more appreciated by the targeted audience.

4) Target audience

Permission email marketing channels precious resources to the right audience. Spamming throws marketing efforts as if the promoter is blind. People who give their consent to receive emails regarding topics which are appealing to them are people who are willing to spend money for products in that field. Therefore, the right target market is reached rather than carelessly spreading the marketing message.

5) Avoids costs

Permission based email marketing avoids added costs. Aside from channeling resources to reach the right audience, permission marketing avoids costs that are associated by being sued by people who have been much irritated by spam emails. Other sanctions that are involved with spamming includes the loss of the company’s ISP.

6) Appreciation

Email marketing that is permitted is accepted by people with open arms. Spamming is not really accepted by the public and it is best that one does not engage in this activity.

A survey was done by a company called IMT Strategies in 2001 regarding the effects of permission email marketing versus the response that people make from receiving unsolicited email. 48% of people who receive marketing materials with their permission are curious to read the emails while only 16% are interested to read unsolicited email. The number of people who deleted email marketing messages with permission are half of those who deleted unsolicited email.

Permission email marketing gives certain advantages against spamming. It is a legal and ethical way of marketing through electronic mail and receives acceptance from the target audience.

Another Form Of Email Marketing – Permission Based

Another Form Of Email Marketing – Permission Based

So, you want to know more about email marketing. Here is one type that will really help you out. Permission based email marketing. That’s right, permission based email marketing. Email marketing is the new perfect medium to use when you’re other marketing is not effective. For example, in-store marketing is only effective if customers come in the store. If they don’t, this form of marketing is wasted.

Another benefit of email marketing is that it doesn’t cost anything. Large-scale mailings can really add up cost wise, but not so with permission based email marketing. Because email is instant, so is customer response. Usually, if a customer is reading an email, likes what he or she is reading, they are more likely to click a link and make an online purchase. He or she is not likely to close out his or her email and come down to your store, especially if your store isn’t located anywhere near where he or she is. Email marketing is also effective because it widens your customer base. With email marketing, we are no longer held down by our locations.

One way to make sure that email marketing doesn’t turn into a flop for you is to use permission based email marketing. This is gaining permission from the people you are going to be sending to. The reason for this is because of spammers. Because of these people who send off emails that are not permission based email marketing, there are many times when even your emails might be considered to be spam and deleted. Since your lively hood depends on people coming to or shopping in your store, this can be very harsh and cost you money by having to use other forms of marketing. However, if you are using permission based email marketing, there is no need to worry because this form of email marketing requires getting the email address of your customers with their permission to send them email.

So, how do you effectively use permission based email marketing? Create the messages and set them to go out to your customers though an email list automatically. Get the name and email of people by maybe offering something for free. Tracking codes are useful as they give you numbers to show you whether your marketing strategy is working. Keep emails in a friendly tone, this insures that customers are more than willing to read your email than if it was in a mono tone or unfriendly one.

The New Approach to Customer Marketing

The New Approach to Customer Marketing

There has been a lot of buzz over the past few years about a new form of marketing for a new marketing world.

Marketers such as Seth Godin have led a high profile assault on traditional marketing.

The reason is simple – the consumer landscape has changed radically over the past 10 years and will continue to do so, because mass markets are fragmenting into niche markets.

This means that mass advertising becomes poorly targeted, and capturing a significant niche allows for cheaper and more productive marketing.

With the change in practice comes a shift in attitude, as “old” marketing gives way to priorities of the new.

In their book Radical Marketing, Glen Rifkin and Sam Hill lay out their own set of rules for what they term Radical Marketing:

The company CEO is the primary marketer
Simplify marketing management
Direct interaction with customers
Don’t rely on the averages of market research
Use only passionate marketers
Treat customers as individuals, not numbers
Permission build a community to market to
Rethink your targeting methods
Use common sense
Keep focused on your brand identity

This tends to reflect a more corporate view – that larger companies need to keep things simplified, and use staff who take a real and passionate interest in their work.

However, very niche market targeting is becoming the necessary life-blood for small business, where new marketing isn’t simply about repositioning within new markets, but instead about capturing a spirit of entrepreneurial enterprise – where small remains most profitable where companies remain customer focused.

In short, new marketing is as much a rejection of corporate marketing, with it’s impassionate image, disdain for the customer, and focus on numbers, not people.

New Marketing is therefore focused on a passionate customer-focused marketing concept, which is especially typified at Creating Passionate Users:

Focus on how the user kicks ass
Evangelize
Users have power
Users “own” the brand
Two-way conversation
Personal service
Word of mouth over advertising

In short, as the marketing environment changes, so marketing methods have to change – the mantra of New Marketing is that as markets become more vertical, then marketing must invest first in people.

Costs Of Getting Into Mobile Marketing

Costs Of Getting Into Mobile Marketing

Dealing with unchartered territory can be intimidating. This is probably the single biggest apprehension of companies to try mobile marketing. Being accustomed to traditional marketing has raised skepticisms about the effectiveness of mobile marketing versus its costs. The novelty of mobile marketing is preventing its wide spread use in companies questioning the expenditure vis-à-vis the delivery of results in the marketing sphere. The fact of the matter costs of doing mobile marketing is least understood. Fear is preventing this good idea from soaring to greater heights.
What marketers fail to understand is that mobile marketing allows the brand to reach people wherever they are. They are no longer tied to passively push the message when people are in front of the television, listening to the radio or reading the paper. Marketers are given a unique opportunity to push the message in targeted situations where the product placements are of great benefit to consumers.
The single biggest mistake of marketers in using mobile marketing is to abandon all of their other efforts. They would rather place their eggs in one basket. Mobile marketing is only one of the channels where the message will be sent to consumers. Maintaining other channels is important for a well-balanced marketing operation. It is important that mobile marketing is integrated into the marketing mix. Now, know that mobile marketing is about engagement and feedback with the least possible cost to the company. Hence, it’s considered an effective tool for small businesses because of the relatively small investment.
A business is expected to shell out as little as $200 to start an SMS marketing campaign. It could reach as high as $300,000 for an eight-week campaign. However, these expensive marketing sorties include how to get feedback and obtaining information on certain performance metrics. If you are just trying out the waters there are organizations that can help you with starting a modest mobile marketing campaign.
Now, what’s the cost gonna be? Know that mobile marketing involves how much cost per click or cost per mille you are expecting to generate. This is important in factoring how much investment you are willing to place for mobile marketing efforts. In order to make sense of the costs, it is important the marketer is able to explain the value of the campaign and how it works to have a robust return on investment. A company may pay from $ .05 to $ .20 per message sent, which really depends on the volume of sent messages. A company may require extra costs for some resources. It is cost-effective to have this extra resource shared with other businesses. The sharing of this resource does not affect the results that you can get from mobile marketing.
For small businesses, it is important to get in touch with a mobile marketing agency. The agency will be able to tailor-fit the right budget for the small business’ need. There are online tools that small businesses can use to get some traction on mobile marketing. There are a lot of agencies that are willing to work with small enterprises and create a strategy and a plan to fully harness the power of mobile marketing. A good marketing agency will be able to educate businesses about the costs and putting them up to speed. This is important, so small enterprises can eventually run the mobile marketing show, on their own.

What Entails Outstanding Mobile Marketing

What Entails Outstanding Mobile Marketing

Over a few years, mobile marketing will get much of the limelight in the marketing sphere. It offers constant and available access to your customer’s eyeballs. The final aspect of any marketing campaign is success. Mobile marketing is no exception. You need to be patient and open to truly understand the benefits and reap the rewards. It is better to understand that mobile marketing can affect the entire mix. When done correctly, mobile marketing can do a lot in driving sales. It is achieved fully through an integrated marketing strategy, leveraging the advantage of mobile and creative messages that targets the interests of your customers.
The evolution of mobile marketing starts with its acceptance in the marketing mix. A concept like this takes a lot of time before people can get used to it. What mobile marketing can offer is a compelling way of interacting with customers. The customers can ultimately drive and demand how your products are positioned. It finally allows the consumers buy products instead people selling them stuff.
Let us take a look at the concepts that would make your mobile marketing efforts outstanding.
Research is the key. Contrary to public perception, mobile marketing appeals to older demographics also. In fact studies show the most active group exposed to mobile marketing belong to the 25 to 40 age group. This is the reason why there is a need to be creative in putting up messages. It is important that outstanding mobile marketing efforts are backed with solid research and survey.
Able to align with changes. Mobile marketing’s biggest resistance is technological changes. Digital marketing ten years ago was limited to email marketing. Now there are hosts of other channels where you can use digital marketing. The ever changing landscape of mobile browsing may spell success or doom—depending on how you grab the opportunity. The growth of mobile marketing is relative to the advancement in mobile browsers.
Select the channel where most of your customers are. – Not all have smartphones or could afford one—however much of your customers have feature phones or “dumb” phones. What is common to all phones is short messaging system. The use of SMS as a delivery point for your message will remain around 20 years down the line. Use it while you can and maximize the potentials. It is a great connection tool regardless of handset model. This is a test of creativity since you need to express your message in 160 characters or less.
Mobile marketing is about consistency, creativity and commitment. Big companies have seriously looked into mobile marketing because access to 40 million eyeballs is nothing to scoff at. Businesses need to constantly refine their offerings and their messages to their customers. It should produce useful and interesting content for the benefit of consumers. You need to be able to cram a lot of information and maximize the small space given to you. Mobile marketing forces us to learn more about our customers and what we can do to retain their business with us.